Privacy Policy
Last updated: January 2025
Overview
The Lifthouse Ski Shop (“The Lifthouse”, “we”, “us”) operates thelifthouse.com. This page explains our policies around the collection, use, and disclosure of information we receive from visitors to our website.
Information We Collect
We collect information you voluntarily provide, such as:
- Name, email address, and phone number submitted through contact forms
- Rental reservation details submitted through our booking system
We also collect non-personally identifiable information automatically through Google Analytics (page views, session data, general location). This data is aggregated and anonymized.
How We Use Your Information
- To process and confirm rental reservations
- To respond to inquiries submitted via our contact form or by phone
- To understand how visitors use our website (via aggregated analytics)
- To improve our website and services
We do not sell, trade, or transfer your personally identifiable information to third parties.
Cookies & Analytics
Our website uses Google Analytics to collect anonymized data about site usage. This may involve cookies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We also use Podium for customer messaging. Podium may use cookies to support the messaging widget. See Podium's privacy policy for details.
Third-Party Links
Our website may contain links to external sites including Google Maps, Yelp, TripAdvisor, and resort websites. We are not responsible for the privacy practices of those sites.
Data Security
We take reasonable precautions to protect your information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.
Contact Us
If you have questions about this privacy policy, contact us at:
The Lifthouse Ski Shop
3700 Fort Union Blvd
Cottonwood Heights, UT 84121
(801) 943-1104